Participant registration
WELCOMING REMARKS. Opening of the forum.
EXPERT SPEECHES: Summary of the summer season, perspective for the coming months
MARKET LEADERS’ PANEL: Efficiency and profitability of the hotel industry. The future of the market in Poland and CEE
The challenges - first related to the pandemic restrictions on operations, then the war on the eastern border and then the rising costs of operating and financing - did not cause a collapse on the hotel market. This year is another in a row when hotel facilities record at least satisfactory operational results. Can we say that the hospitality industry turned out to be shock-proof? Has the market returned to a stable growth path? We will ask the hospitality leaders about it.
Gheorghe Marian Cristescu
Chairman of the Board, Polski Holding Hotelowy Sp. z o.o.
Agnieszka Róg-Skrzyniarz
Vice President Luxury Brands, Marriott International Europe
Dominik Sołtysik
Chief Operations Officer Eastern Europe AccorInvest, CEO Orbis S.A.
Coffee break
Lease, management or franchise - what solution to choose for your business today?
When looking for the optimal solution for your business, it is worth asking yourself a few questions. What are the benefits and risks of leasing, managing and operating under a franchise of an international brand? What network support can we count on depending on the chosen form of cooperation? Which strategy turned out to be the safest in recent years, and which one is the most profitable?
Janusz Mitulski
Senior Director, International Hotel Development for Central & Eastern Europe, Marriott International
Short-term rental - a supplement to the market or competition for hotels?
We will discuss the scale of the rental market in Poland and compare its saturation with the markets of developed countries in Western Europe. We will look for an answer to the question of how this trend will develop in the coming years - considering the sensitivity of most consumers of this market to the downturn. We will also talk about EU regulations on information and registration obligations for landlords and booking services. We will also discuss issues related to the biggest challenges of the market in Poland - the gray economy, the register of other hotel facilities, local taxes, real estate tax, income tax, VAT. We will also ask the biggest market players about their expansion plans and forecasts.
Marlena Kosiura
Owner of the InwestycjewKurortach.pl portal / condo hotel, holiday property, resort and spa market expert
Krzysztof Szadurski
Vice President of the Chamber of Commerce of the Polish Hotel Industry
Lunch
Conference market - rebuilding the potential
The last 2 years have been a period dominated by individual tourism. The potential of this segment is slowly weakening and hotels are again looking for ways to diversify their business. The conference market in the first half of this year has increased compared to the previous year, but it is still far from the size of 2019. Meetings have returned, but there are still fewer of them than before the pandemic. Whether and when we can count on their return, what new needs are reported by the market? Are dynamic M&E prices already the new standard?
Coffee break
Solutions of the future - how to create modern hotels
The growing costs of construction and modernization of hotel buildings mean that these processes must be carried out in a particularly thoughtful way, with attention not only to the elements expected by guests today, but also those that will be required in 10 years. We will try to define the areas that are changing the fastest in hotels. We will also talk about how artificial intelligence can change the hotel industry in the coming years.
Andrzej Szymczyk
Development Director, Poland & Eastern Europe, IHG Hotels & Resorts
Seeking profits. Fighting for price, fighting for guests
In the discussion with the general directors, we will talk about the summary of the completed season and the strategy for the coming autumn and winter. We will try to assess how the segment of international guests is rebuilding, and we will also talk about how Polish resort hotels can win against foreign competition and how to encourage Poles to rest in the country. We will also ask how the business mix has changed after the pandemic, as well as how to optimize segmentation.
Karol Brześkiewicz
General Director, Platinum Mountain Hotel & SPA Szklarska Poręba
Technical break
Networking
Evening gala and the "Hotelarz Roku 2023” ("Hotelier of the Year 2023") award ceremony