Miguel Martins
Miguel Martins is the Head of Development for Northern Europe at IHG® , one of the world’s leading hotel companies. He is responsible for leading and developing IHG’s brand portfolio across Northern Europe, covering 17 countries, and identifying new business opportunities.
Miguel and his team work collaboratively with development partners to deliver value for both franchised and managed hotels across luxury, upscale and mainstream brands. In his tenure with IHG, he has since signed over 40 new deals across the Northern Europe region.
With extensive international experience in hotel development and hotel operations, he has been involved in over 20 projects in Europe, including Portugal, Spain and Poland. Prior to joining IHG in 2015, Miguel co-founded Polish Hotel Company, a strategic growth Partner, responsible for the roll out of some of IHG’s most well-known brands in Poland, such as Holiday Inn, Holiday Inn Express, Hotel Indigo and Crowne Plaza.
Miguel also worked as a Senior Consultant at an international hotel & asset management company based in Portugal where he was involved on various projects under local and international brands and experienced several functions in hotel operations.
Panel z udziałem: Miguel Martins
-
-
11:05 - 12:00
Lease, management or franchise - what solution to choose for your business today?
When looking for the optimal solution for your business, it is worth asking yourself a few questions. What are the benefits and risks of leasing, managing and operating under a franchise of an international brand? What network support can we count on depending on the chosen form of cooperation? Which strategy turned out to be the safest in recent years, and which one is the most profitable?
-